Zero Impact Beachgoing in 8 Steps
As a multilingual copywriter and translator, what I do is called “transcreation”. I take a short message, a tagline, a buzzword, any marketing copy and “trans-create” from one language into another to arrive at a message that is totally attuned to the target language. I have a passion—the environment, defending a sustainable future for my two children and all others, and of course the Med. Now, this is a very bad time for the environment and for the fight against plastics and microplastics in particular. Plastics have been a bane for the environment and have been stifling the Med little by little, but now of all times they are being thrown and blown away into the sea even more because we need to use plastic gear —some of it single use— to protect ourselves.
I have worked on a few awareness-raising posters and would like to offer my most complete and impactful campaign of late to all private sector companies which are committed to the fight against plastic pollution.
This is obviously totally pro bono. The idea is to disseminate these posters on web and print or in whatever way possible.
I am convinced that it is our responsibility to send out messages and educate people around the Med and the oceans, because in times such as these, people may tend to relegate the environment to a second position in terms of priorities. But the climate emergency and the plastic ocean are not on pause because of Covid-19… Quite the contrary. So let us seize the moment NOW!!!
This campaign was crafted in 5 languages with the help of Harrison Gates of Nine Worthy (www.nineworthy.com) for the artwork of Step 7, Castlerock Brewery in Nottingham for the sea turtle design used in Step 2, Lavinia Giannetinno of Eurolinguae for the Italian review, Alicia Martorell ((https://about.me/aliciamartorell) for the Spanish review , Andrea Klatt for the German (www.andreaklatt.com). I thank my South Tyrolean father in law for his positive criticism! Thank you all!